Attracting and Retaining Commercial Talent
In many cases, being able to recruit, retain and engage “top talent” can be the FMCG sales organisation’s most unique competitive advantage over your competition.
However, finding and then keeping the top sales talent is currently very challenging! Unemployment is now heading for 5% in 2018. This often means that the supply of FMCG sales roles will exceed the supply of suitable candidates, and often traditional recruitment and retention strategies are no longer fit for purpose in the marketplace where average employee turnover is 18 months (*Sales Institute Sales Practice Survey – Sept 2017). This coupled with changing employee expectations means many companies are now having to get far more structured and strategic around talent management.
Bottom line: Recruitment and retention challenges will impact the sales number you deliver. So, it may be time to consider a more proactive and strategic approach to managing your talentI AM A MEMBER! BOOK MY PLACENOT A MEMBER - CALL ME BACK TO LEARN MORE Attracting and Retaining Commercial Talent Wednesday, 24th October 2018
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