Utilizing Technology for Lead Generation

In the current corporate sales landscape, the demarcation lines between digital marketing and the sales function are more blurred than ever before. With technology the driving force behind sales acceleration. it’s no longer acceptable to have an app, an underutilised CRM system, and a presence on a social platform to help drive your lead generation efforts. The sales leader’s challenge now, is to work out whether your lead generation technology is enabling you to engage with and sell to prospects faster than the competition, or is it outdated and not up to speed for the digitally enabled corporate customer of 2017.

This “Digital Transformation Series Event” will allow you benchmark your current lead generation technology, as well as bring you up to speed on the latest thinking and most up to date technology that transforming and accelerating sales

Please note: This is a members only event:

*Non-member enquiries to: enquiries@salesinstitute.ie

NOT A MEMBER - CALL ME BACK TO LEARN MORE Utilizing Technology for Lead Generation Thursday, 11th May 2017

Thursday, 11th May 2017

River Lee Hotel

Interested in attending, but not a member? Click here to request a call back

Ray Coppinger

Senior Online Marketing Manager

Marketo

Ian Blake

Co-Founder / Managing Director

Squaredot Inbound Marketing

Ray Coppinger is a Senior Online Marketing Manager at Marketo where he has worked for the last four years. At Marketo, Ray leads their digital marketing strategy for the EMEA region which includes all aspects of digital demand generation such as SEO, digital advertising, content marketing and social media marketing

Whilst running B2B marketing for Three Ian implemented Inbound Marketing there where he experienced first hand the dramatic benefits and results it delivers.

It wasn't long before Ian realised how Inbound Marketing could transform the sales and marketing function in other B2B organisations and so decided to set up Squaredot, a specialist Inbound Marketing Agency.

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