What a retailer expects from a NAM
The role of the National Account Manager(NAM) continues to change at pace in recent years. The recession, technology, and changing buyer behaviour mean the demands on the role continue to evolve. Multiple grocery chains now expect a lot more from a NAM than just a good 'deal' and a promotional plan.
Grocery retailers now place far more emphasis on best in class category management. They now expect a NAM to
- Activate a 'store aisle' not just their own brand.
- Manage a joint business plan that will deliver the annual sales number.
- Adjust that plan based on strong category understanding driven through up to date market and shopper insights.
- Manage and coordinate interaction with different distribution channels.
So as the retail grocery business continues to become more complex, what level of category management support will be expected from a NAM in 2018 and beyond?
Join us at this event where our speakers will be sharing their vision for "What a retailer will expect from a best in class NAM in the future".NOT A MEMBER - CALL ME BACK TO LEARN MORE What a retailer expects from a NAM Friday, 29th September 2017
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