Winning Strategies for Challenger/New Brands
For many years FMCG companies have had a tried, trusted and successful methodology for launching and driving new brands. However, FMCG companies are beginning to challenge and change their brand strategy thinking like consumers and the marketplace has changed in recent years. Consumers have changed their shopping patterns, their consumption patterns and the way they engage with and educate themselves about the brands they buy. Digital and social commentary are the brand research tools of choice for the millennial generation buyer, and ‘The Web’ is also where they engage with the brands they favour. This digital brand intimacy has also made it less complicated for smaller challenger brands to get its message out in the marketplace.
So what constitutes a winning strategy for a new brand in 2019? Will it be that tried and trusted strategy that has been around for many years, or will it be a more agile strategy driven by consumer interaction, ever-changing consumer needs and ongoing feedback.
Join us at this FMCG event where the latest thought leadership, expertise and case studies will be shared and explored.I AM A MEMBER! BOOK MY PLACENOT A MEMBER - CALL ME BACK TO LEARN MORE Winning Strategies for Challenger/New Brands Wednesday, 13th February 2019
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