11 December 2018

Institute to rebrand as The Executive Institute

I am delighted to announce that The Sales Institute will be rebranded as The Executive Institute as of the 13th of December.

In recent years we have been inviting CEOs, HR Directors, CFOs, Marketing Directors and their senior teams to speak at and attend our executive and open

events on a regular basis. We are changing our name to be more reflective of the stakeholders from member companies who attend our

events and those we wish to attract. We believe that it takes more than one organisational function to create a best in class customer-focused


All our events will remain the same for you and your colleagues (as you will see from the 2019 event schedule we have attached to this email).

All the benefits associated with your organisation’s membership plan will also remain unchanged, and our commitment to our members,

sponsors and brand partners remain our highest priority.

We hope you like the new name and logo. You will begin to see it used in our digital and physical ecosystem over the next few weeks.

Thank you for your continued support and I look forward to welcoming you and your colleagues to an Executive Institute event in 2019.

Conor Morris - Managing Director