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Reinforcing Your Brand Along The Customer Journey

  • The Merrion Hotel The Merrion Hotel Dublin 2 Ireland (map)
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Customers have changed how they research and buy products.  The vast increase of product choice, the explosion in digital channels, and the emergence of a better educated and more astute buyer is causing brands to look beyond the traditional FMCG marketing funnel for customer engagement touch points.  FMCG organisations are now looking to reinforce their brands at all stages of the customer decision journey using different technologies and media channels along the way.  Finding the best stages on the customer journey to reinforce and influence is now a key factor in brand activation and success.  But which technologies and channels are causing the best engagement along the customer journey?  Beyond in store activation activities – where is the battle for the hearts and minds of customers being won and lost?  And, what are the winning brands doing differently when using digital and social to reinforce their brands and drive customer loyalty?

 

Join us at this FMCG Director event where an international panel of speakers from Germany and the United States and Ireland will be sharing expert opinion, case studies and research findings in to what’s working best to reinforce brands with the FMCG customer of 2019.

 
 

Terms & Conditions

Times, dates & venues are subject to change. Please check 24hrs in advance of travelling to the event.

This is a member only event, please note that non members cannot register to attend events. Please call +353 1 662 6904 or email info@executiveinstitute.ie for more information

Reserved parking is not available at this location.

Later Event: September 18
Overcoming Imposter Syndrome