Privacy Notice

The Executive Institute is the trading/brand name for The Sales Institute. The Executive Institute respects your privacy and is committed to ensuring its protection. We assure you that any identifiable data that you provide when using our websites will be used only in accordance with this privacy policy.

By visiting The Executive Institute website you are accepting the terms and conditions of this privacy policy; if you do not agree with the terms and conditions below you should not use the above-mentioned websites.

If you choose to register for any part of this The Executive Institute Website, you agree to provide The Executive Institute with the accurate data as requested on the registration form. For details of our use and transfer of your personal data, please refer to this privacy policy.

The information provided in a form or otherwise via The Executive Institute Website will be used by The Executive Institute for the purpose of providing the services that you have requested by way of The Executive Institute Website.

How we collect information:

We collect your information (provided by you) in 5 key areas

  • Member event registration

  • Non-member event enquiry

  • A call back request

  • Our “get in touch” feature

  • Sales House – “I don’t have a password”

The information we collect in these areas are

  • Your full name

  • Your company name

  • Your email address

  • Your mobile/telephone number.

By providing the details above in the areas mentioned previously or any other area on, you are consenting to the processing of said data. This will be used in order to provide you with the service you have requested and agreed to receive. Most submissions will result in a phone conversation to discuss your suitability to receive the service you have requested.

How We use Your Data

  • To contact you in relation to our events programme, general news from The Sales Institute and other communications from The Executive Institute deemed to be of possible interest to you, as an individual and/or company;

  • To contact you in response to communications you might send us;

  • To provide you with the information/service you have requested;

  • To send you email alerts and newsletters that you have opted-in to receive by becoming a member of The Sales Institute contacting us by email or by other means.

We also provide the facility to opt-out of receiving such communication on the site and within each such email, we send you.

From time to time The Sales Institute might use this information to inform you about other products and services, which we think might be of interest to you.

The Executive Institute makes every effort to ensure that such details are always correct and up-to-date and will amend any inaccuracies or changes to details on request by emailing


There is no charge for amending your contact details and other information stored with us.

The Executive Institute will not provide any information, which you give us to any other organisation or individual without your express permission or legal compulsion such as a Court order.

We do have external links to third party websites, which are visibly defined as such throughout the website. We are not responsible for the content or privacy policies of these other websites.

In the event of a sale, merger, receivership, liquidation we reserve the right to transfer all or largely all of our company’s assets, including your personal information, to a third party as long as the third party only uses your personal information for the purposes for which you provided it to us and only if the third party agrees to follow the terms of this Privacy Policy. You will be contacted in the event of any such transfer and given the option to withdraw your connection with the website.

Right Of Rectification

Under section 6 of the Acts, you have a right to have your personal data corrected, if inaccurate, or erased, in the case that we do not have a legitimate reason for retaining the data. For this request, please email Please note there is no fee for this request and we shall comply within 40 calendar days of the receipt of such a request.


Your personal information is stored on secure servers on our HubSpot CRM. We are committed to ensuring that your data is secure, however, we cannot guarantee the security of any information you send to us via the internet as no internet data transmission can be guaranteed to be 100% secure. In order to prevent unauthorised access, we have taken all reasonable physical, electronic and managerial steps to protect your personal information. We take our security responsibilities seriously, employing the most appropriate physical and technical measures, including staff training and awareness and that you review these measures regularly.


Data will not be held for longer than is necessary for the purpose(s) for which they were obtained. We do hold different types of historical data from different time periods e.g. past employment due to the nature of our business.


Small pieces of information known as cookies will be installed on your computer to collect statistical information including navigation paths, a number of visits, returning customers and hits per page. The only personal information that a cookie can contain is information that you provide yourself. They cannot read data off your hard disk. We use these cookies to help us determine the usefulness of the information that we provide and to see how user-friendly our website is. The Sales Institute does not share the information that it gathers from cookies with other entities or sell it to third parties. If you prefer not to receive cookies from our website, you can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse cookies by turning them off in your browser.

This Privacy Policy may be amended by The Executive Institute from time to time. We will notify you of any material changes affecting our use of our personal data.